Drip Talk by Boshart

Negotiating Big Deals (S1.3)

Braedlyn McEwen Season 1 Episode 4

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0:00 | 57:16

Landing big accounts is one thing. Keeping them is another. In this episode, we sit down with Aaron Boaz, Director of U.S. Sales at Boshart Industries, for a deep dive into what it really takes to win—and sustain—high-value accounts.

With over 25 years of experience in sales and leadership across multiple industries, Aaron shares hard-earned lessons on navigating complex negotiations, building trust with major customers, and making the tough call to walk away when a deal isn’t the right fit. It’s an honest conversation about strategy, relationships, and knowing your value at the table.

If you’re selling into large accounts or aiming to level up your approach, this episode delivers insight you can put to work right away.